This Privacy Policy describes how Bold Route/B.R. Products LLC (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from boldroute.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as outlined below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart, or add to your wishlist.
• Customer support information including information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, such as WooCommerce.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment and fulfill your orders and requests.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide you with the Services, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, and other transactions.
• Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing communications and tailoring advertisements to better fit your interests.
• Security and Fraud Prevention: We use your personal information to detect and prevent fraud or malicious activity.
• Communicating with You: We use your personal information to provide you with customer support and improve our Services.

Cookies

We use cookies on our Site to enhance user experience and gather insights into usage patterns. You can manage your cookie preferences through your browser settings, though doing so may impact your experience of the Services. For information about WooCommerce-related cookies, visit WooCommerce’s cookie policy page. 
https://woocommerce.com/document/woocommerce-cookies/

How We Disclose Personal Information

We may disclose your personal information to third parties in the following situations:

• Vendors who perform services on our behalf (e.g., IT management, payment processing, data analytics, fulfillment, and shipping).
• Business and marketing partners, including WooCommerce, to advertise and provide services to you.
• Legal compliance: To comply with legal obligations or protect the rights of our company and users.

User Generated Content

You may submit content (such as product reviews) to public areas of the Services. Please be aware that this content is public and may be accessed by anyone.

Third-Party Websites and Links

Our Site may link to third-party websites, which are governed by their own privacy policies. We encourage you to review these policies, as we are not responsible for the practices or content of these sites.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, contact us to request deletion.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below concerning your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.

• Right to Access / Know: You may have a right to request access to personal information we hold about you, including details relating to how we use and share your information.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with some exceptions.
• Right to Opt-Out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to “sell” or “share” your personal information or opt out of the processing of your personal information for purposes considered “targeted advertising,” as defined in applicable privacy laws. If you visit our site with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt-out of the “sale” or “sharing” of information for the device and browser you use.
• Restriction of Processing: You may have the right to ask us to stop or restrict the processing of your personal information.
• Withdrawal of Consent: Where we rely on your consent to process personal information, you may have the right to withdraw this consent at any time.
• Appeal: If we decline your request, you have the right to appeal our decision by responding directly to our denial.
• Managing Communication Preferences: You may receive promotional emails from us, and you can opt out anytime by using the unsubscribe option provided in our emails. Opting out of promotional emails does not affect non-promotional emails, such as account or order-related messages.

You may exercise any of these rights by contacting us through the details provided below or using any applicable features on our website.

We will not discriminate against you for exercising these rights. To verify your identity, we may need to collect information, such as your email or account details, before responding to your request. In compliance with applicable laws, you may appoint an authorized agent to submit requests on your behalf. Before accepting such a request, we will require proof that you have authorized the agent and may also require you to verify your identity with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have concerns about how we handle your personal information, please reach out to us using the contact information below. If you are dissatisfied with our response, you may have the right to appeal or file a complaint with your local data protection authority, depending on your location.

International Users

Please be aware that we may transfer, store, and process your personal information outside of your home country, including in the United States. Your data may also be processed by third-party providers and partners in these regions.

If we transfer your personal data outside of Europe, we will rely on recognized legal mechanisms, such as the European Commission’s Standard Contractual Clauses, or other legally equivalent contracts, unless the country to which your data is transferred has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at:

Email: [email protected]